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Facebook stats for small businesses

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Facebook stats prove that when it comes to social media marketing you cannot overlook the king. So the question should not be will we use Facebook in our marketing strategy, but rather how can we make it work for our business. I hope the Facebook stats collected and shared below help you understand some of the potential that Facebook marketing holds.

Facebook business page stats

41% of small businesses have a Facebook page. This Facebook stat means the majority of business owners are missing out on reaching not only potential customers on Facebook, but even their own existing customers! And let's not overlook that the Facebook business page is a rich source of backlinks to your small business site. Don't be that 59% of small business owners that is slipping behind the times.

58% of Fortune 500 companies have a Facebook page.
Bigger companies are doing a little bit better of a job of establishing their Facebook presence than small businesses, but many still shy away from it as this Facebook stat indicates.

Facebook statistic from the leading edge: 71% of the fast-growing companies on the Inc. 500 list said they have Facebook pages.

Facebook stats for user interaction with brands

56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook. Isn't that good to know! So remember each fan you gain is worth something to your business and if you give them what they want, they will reciprocate.

Top reasons for Liking a Facebook page are because the user is a customer, second is because they want discounts or promotions.
This underscores the importance of making sure all your current customers are aware that you have a Facebook page, and giving them an incentive to go there and become a fan.

Auto-posting to a Facebook business page decreases likes and comments by 70%.
Despite this important Facebook stat, I see most brands doing this using tools like HootSuite among others. But the sharpness of the impact might outweigh the benefits of automating the Facebook posting process.

Facebook usage statistics 2012

Over 50% of Facebook users login each day. This is why Facebook marketing is a must-have, because people are there using it nearly everyday and that is an average so you can imagine the rates of use are much higher for a significant portion of the population.

Combined all Facebook users log 8.3 billion hours per month. This Facebook stat actually makes me wonder if a few million of those hours might be better spent on some humanitarian cause or a research project.

30 million users access Facebook each month through a mobile device. These mobile Facebook users also happen to be more active in terms of visits and time spent per week and Likes clicked.

The average Facebook user Becomes a fan of 2 Facebook business pages per month.
Your page could be one of them! Not sure what the distribution of this average is but my guess is some people get in the habit of following many brands while others rarely or never use this feature.
Publish Date: 
Monday, August 27, 2012

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